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Stand out as a sought-after Thought Leader in your industry to make more money and gain back more time inside:
This LIVE 4-month implementation program and inspiring community of peers is designed to help you make sustainable leaps in your credibility and visibility.
For smart, driven wellpreneurs & executive coaches ready to claim their authority.
With Media Instructor
(and Cosmopolitan Entrepreneur of the Year finalist, 2018).
Adela Hussain
Starts Dec 2, 2024
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“If you ever get the chance to work with Adela, there’s no need for waffling or being on the fence – don’t waste any more time – do yourself a favor and do it!”
During that time, I launched a new business entity, successfully marketed my offering and will be hosting a sold-out retreat for female founders and creatives next month. My network has grown exponentially, along with my visibility and my credibility as a thought leader.
—Jeanne Layne, Clinical Psychologist
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Are you in the wellness or personal development industry and find yourself thinking:
“I’m a deeply qualified expert but why am I working so hard to get each client?”
“Why is she getting picked over me? She’s less qualified than me.”
“Where’s my next client is coming from?”
ALL of the above!
Then read on 👇🏽
Changing lives is your mission.
It’s brought you to this point and still fuels your ambition.
But you’re frustrated
You’re stuck in a loop of under-earning. Deep down you know you’re not being paid what you’re worth. You’ve invested heavily in training yourself into the impressive individual you are!
You’re waiting for someone to tap you on the shoulder and say “Yep, now you’re ready to play big and be featured in the media!”
You’re wondering why you sometimes have to hustle for clients. “Why don’t they just recognise and appreciate my deep level of expertise?”
It’s not enough to be an expert and expect your ideal clients to suddenly trust you.
It’s not enough to be an expert and expect your ideal clients to suddenly trust you.
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Here’s some real talk.
You need to give your future clients a reason to pick you and intentionally decide YOU are their 1st choice to help them.
That reason is trust. The more people trust you, the healthier your bank account becomes.
The change begins when you step into your power, claim your authority and become a Trusted Icon.™
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What if you could…
Always be the no.1 choice of future clients because they trust your authority
Charge more for your work because as a trusted icon you’re earning the respect and recognition of your industry
Have your emails blow up with “How do I book you now?” (because your latest media article resonated deeply with those you can help).
Know how to truly stand out from your competitors and make a deep impact in your industry
Own a hustle-free business and have your future clients running to you, and not the other way round.
(whilst using your voice and sharing your message to millions consistently?)
...would you give yourself that chance?
If the answer is a HECK yes, then I’ve got good news!
Starting December 2 you have the opportunity to join Trusted Icon™, a results-focused, implementation Visibility Bootcamp and community designed to help you go from Hidden Expert to Trusted Icon™.
This is NOT a death by powerpoint online course.
This is NOT a show up on a monthly call and waste an hour of your life course.
This is an implementation-focused bootcamp designed to help you unlock your voice, courage and confidence and become legendary in your industry.
What you get at the end of the 4 months inside Trusted Icon ™
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Mastered your Thought Leadership
Know what to say and how to say it by embedding The 6 Habits Of Trusted Icons ™ into your business.
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Your 12 Month Activated Thought Leadership Roadmap
We don’t just give you a plan – we make sure you do the work in it!
You activate your personal plan via twice monthly visibility workouts.
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4 New Journalists To Add To Your Rolodex
Meet 6 new journalists inside Trusted Icon™ and discover exactly what they’re looking from experts.
Then you can target and personalise your pitches to journalists you've already met.
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A Story Bank Of Media Ideas For Your Work
Know how to tell powerful stories in the media to attract your ideal clients.
Plus your 2 hot seats with a 2 different journalist will give you newsworthy stories journalists actually want to hear.
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A Proven Pitch Template You Can Use On Repeat
Rinse and repeat for fresh newsworthy story angles or use for landing guest slots, podcasts and collaborations
*Shines the spotlight*
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When you join Trusted Icon™ you also get: 2 EXCLUSIVE HOTSEATS inside 2 professionally-facilitated MEDIA ROUNDTABLES with WORLD-CLASS JOURNALISTS!
And feedback from the very journalists you may want to pitch to!
Priceless and it’ll catapult your pitches straight to the front of every queue!
Oh and these ACTIVE Story-hunting journalists have featured many of my clients in media outets like Women's Health (US), The Telegraph and Psychologies Magazine.
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“Adela brings journalists to us, and they trust her.”
It’s hard to cold pitch to journalists when they're getting hundreds of pitches everyday. One of the huge benefits and perks of the programme is that Adela brings journalists to us, and they trust her. And she’s built relationships with them over a long period of time. I’ve enjoyed the brainstorming sessions we do; learning how to jump on to a news story, and how would we give our angle to a journalist and coming up with really amazing news stories. My media features from working with Adela even helped my TED talk to land 1 mil views so it was worth it!
— Sarah Aviram, Work Fufillment and Motivation Expert, Author, TEDx Speaker
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“Within these first 2 weeks, I have never felt so confident that it was the right decision for me.”
What came through the last media workshop was a journalist interview. When I finally ended up on the interview call, I felt so confident this is what I know - my business. I know those things. So even though this is a new environment for me, I am an expert. If you're thinking about joining Trusted Icon ™ you could have some of that anxiety of having never done this before, thinking “how does this apply to me?”, but we are all already experts in our own business.
—Meghan Thomas, Coach, Healer and Host of Emotional Expedition Podcast
Your Investment
Payment Plan
$947 per month
6 Monthly Payments
Core Program:
2 hot seats with 2 journalists inside 2 professionally-facilitated Media Roundtables
2 Visibility Workouts per month (core skills training plus implementation time).
1 Journalist Q&A per month
Access to Pitch Rockstar - a step by step,130 page guide on how to pitch to anyone
Access to Trusted Icon™ Society Community for group coaching and questions.
Pay in full
$4997
I want a little bit extra!
Core program PLUS these Bonuses:
An exclusive invitation to 2 x Story Lab Workshops BEFORE your 2 Media Roundtables with journalists ensuring you are fully prepared.
(2 in total)
1 x 60 mins Private Strategy session with Adela
Invitation to an in person retreat - this will be in either Copenhagen or New York.
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VIP Upgrade
$1297 per month
5 Monthly Payments
Gimme more attention, journalists AND quicker results please!
4 hot seats with world-class journalists inside 4 professionally-facilitated Media Roundtables (1 per month)
1 Story Lab Workshop every month BEFORE your Media Roundtables with a journalist ensuring you are fully prepared (4 in total)
Unlimited pitch reviews and edits - This is GOLD!
Invitation to an in person retreat - this will be in either Copenhagen or New York
2 x 60 mins Private Strategy sessions with Adela
Note there is a 10% discount if you Pay in full.
Why you need to invest now
According to the New York Times, “The International Coaching Federation, the world’s largest nonprofit coaching association, estimates that the coaching industry was worth $4.6 billion in 2022 and that the number of coaches increased 54 percent between 2019 and 2022, making it one of the fastest-growing careers in the US.”
This is GREAT NEWS! You’re part of a growing industry…BUT how are you TRULY STANDING OUT in that big crowd?
If you want to attract your ideal clients it’s not enough to be an expert. You need to be a Trusted Icon™ and that begins with…
YOU STEPPING into your power, USING YOUR VOICE and CLAIMING YOUR AUTHORITY (and clients!).
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“I used Adela's pitching strategies and landed a cover AND 3 page feature on my first pitch!”
I’m an introvert and assumed that people that get press coverage are more famous or better connected than me. Adela taught me how to pitch effectively and that people who get featured anywhere get there because they asked to be there. YEP! That's me holding the Yorkshire Post magazine 2 months ago not quite believing I’m in 3 pages of it AND the cover!!!).”
— Effie Burns, Artist
Learn the proven Trusted Icon Model™ to win clients, credibility and recognition.
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Over 4 months you will learn and embed the Trusted Icons Model™ into your business via digestible 20 min lesson drops!
You will then embed the practice into your business by attending a 1 hour Visibility Workout. Think of this as a FUN Visibility gym! Everyone is working on their business at the same time! And there will be time for Q&A at the end.
The Visibility Gym is designed to give you the accountability and support you need and my existing clients LOVE IT!
PLUS every month you’ll be invited to an exclusive Get-To-Know-A-Journalist Q&A so you can begin developing your rolodex of media contacts!
Your steps to success include:
TRUSTED ICON™ = HABITS + SKILLS + IMPLEMENTATION
= What icons do + How to do it + Time to do it
Understanding the 6 Habits of Trusted Icons ™ (Acknowleding what do Icons do).
Mastering skills of Trusted Icons (committed to learning the skills).
Embedding the practice into your business via weekly Visibility Workouts (Time to do it)
Discover the 6 Habits of Trusted Icons™ and embed these into your business.
Trusted Icons are made, not born…
Trusted Icons are made, not born…
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“I'm truly impressed with the work Adela does. She is the best of the best!”
I'm in awe of Adela's work and I'm so grateful for the past 6 months. She is gifted what she does. She has a way of breaking things down to their simplest parts and has an instinct for how certain headlines and topics will land. She has changed my life and my business.
—Brenda Winkle, Coach and Healer For Empathetic Entrepreneurs
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“I have never met anyone quite as supportive as Adela, particularly on a digital course. She is extraordinary and enabled me to keep going.”
Adela is extraordinary in the detail, in the explanation, in the strategy, in the understanding, in the follow through and the support. If you’re even wondering whether to do The Parlour consider it. It's brilliant. I don’t think a PR agency could have taught me a quarter of what she has.
— Dr. Anna Colton, Clinical Psychologist
What Trusted Icon™ Includes
(And How We Super Charge Your Thought Leadership!)
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Twice Monthly Lessons
2 digestible lessons and exercises covering the habits and skills of Trusted Icons.
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2 Visibility Workouts
Time and space for you to implement exercises from the core lessons.
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Monthly Get-to-Know a Journalist
Every month you will get to meet a new journalist in a Q&A hosted by Adela.
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An Inspiring Community for Accountability
A carefully curated and faciliated community to allow friendly peer support and reviews in a private Facebook community.
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Exclusive Hot Seats with World-Class Journalists
These take place in Month 1 and Month 4 of the program.
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Here’s what students are saying after being taught by Adela…
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“Within 6 weeks of working with Adela, I saw my name in print for the first time in Stylist Magazine which has a 4 million audience reach. From a cold pitch on Haro.”
"Adela sees big picture very easily and can move you into thinking big picture and the steps to get you there. What sets her apart is that she listens in between and is extremely sensitive and intuitive. Instead of glossing over things she’ll give weight and gravity to something that may seem innocuous.
– KJ Nasrul, Psychotherapist and Healer
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“Adela’s reminded me that my story is powerful, my voice is powerful, that you don’t need to have connections.”
I love Adela’s energy. She combines a razor sharp intelligence, a really great analytical mind with great emotional intelligence and people skills. She’s really helped me to regain a sense of confidence and inspiration having felt a little flat and given me so much support.
— Annabel Chown, Yoga Instructor, Cancer Survivor, Author
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"It has brought in new leads, potential clients and endless collaborations.”
I decided to start with publicity to slowly build my credibility and do outside in Instagram growth, which is like working on outside opportunities and helping that to bring in followers that then I can nurture and engage through my Instagram.
After a year I’ve had 10 media hits across digital content including The Spectator and The Independent as well as podcasts and so many collaborations.
— Frenchie Ferenczi, Business Growth Consultant
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Introducing your media mentor…
I’m Adela. Business Consultant. Entrepreneur. Disruptor.
My last business was featured in Harvard Business Review (without me pitching).
8 years ago I I quit my corporate job and launched a fashion tech start up. I immediately had customers who loved my business. Everyone thought I was successful but I was drowning, trying to run my business and do FB Ads, network, social posts, blogs and constantly feeling I wasn’t getting anywhere with it. I was busy so I hired a PR agency to help me but I had to let them go because I was running out of money and not getting any tangible results.
I had nightmares about returning to my dull consulting job.
And then I realised something. No one could tell me story better than me!
I’d spent 20 years as a Management Consultant in the fast-paced world of M&A, earning trust fast in changing chaotic environments with my expertise. So I decided to focus hard on one thing.
Positioning myself as a Trusted Icon to the media.
In 12 months I achieved:
14 pieces of press in publications like The Guardian, Stylist Magazine and The Telegraph
4 full pages in The Sunday Telegraph worth $150k free advertising quoting my thought leadership on the Fashion Tech industry.
Turned down press and TV appearances in the Dragon’s Den when it didn’t feel right for the business
When I exited the business my interest in the wellness and personal development industry grew. I knew I had to be part of a media-for-all revolution! Now I help hidden, brilliant experts build trust fast and get known in their industry.
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“A literary agent in New York approached me for a book deal after I worked with Adela”
“Still suuuuuuuper early stages, but a literary agent in New York reached out to me asking if I had ever considered writing a book after reading one of my articles, I pitched with Adela’s help. Even if it doesn't work out, wow, what an affirmation! Adela’s superpower is getting people to see the possibilities and she sees things analytically, with the sharpness of a consultant, so was able to make suggestions for gaining visibility in my industry that I wouldn't have seen in a million years.
— Hall R.
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